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The story of Otto’s is one of passion, integrity and the power of coming together.
Otto Koller was raised in a small village west of Lucerne, Switzerland. With four brothers to contend with, he gained his appreciation for hard work spending long hours on the family farm.
At age 22, Otto made the decision to move to Canada, learn the English language and break into the automotive industry. With nothing more than a thousand dollars in his pocket, he landed in Ottawa in 1959. Although he could not speak English, Otto quickly gained employment within a local dealership.
It was in 1965 that Otto travelled to Germany to look into bringing BMW automobiles to Canada’s capital city. He later opened his first dealership in the current home of Otto’s Subaru at 225 Richmond Road, boasting two cars. Recognized as a hands-on manager, Otto preferred to oversee the quality of his team’s work, rather than relishing the opportunity to make a sale. Quite simply, he would treat his clients like family.
Increasingly fascinated with the leading-edge technology within the Japanese manufacturers, Otto immediately fell in love with the Subaru. It was a world leader in new engine technology advancements, employing four-wheel drive in its vehicles, while most other manufacturers lagged behind within the capabilities new technology had to offer.
Otto's Subaru has been a Subaru dealer since 1986, occupying the iconic showroom on Richmond Road, employing some of the most knowledgeable sales, parts and service professionals in the industry.
Otto's vision has carried on through the dedication of his wife, Huguette, and his daughter, Sonia, two of the country's leading automotive professionals. Together, they have established the Otto’s family as true automotive pioneers and community builders. Through countless partnerships, charitable initiatives, community programs, mentorship efforts, donations and sponsorships, Sonia and Huguette have fostered their dealerships as true drivers of change — building a reputation of respect, passion, integrity and professionalism.
Otto’s and Subaru: Over the years.
